For some, the soft drink they choose is merely an inevitable something that they have to indulge in every-now-and-then, but for some, it is a non-negotiable deal breaker, the climax of a lengthy search for refreshment. For us, it’s everything.

We began this journey as two humble lads from the North East, and we want it to remain that way. Our 40 Kola brand is effectively the change we want to see in the world – it’s exciting, sustainable, and we believe it brings people together.

We have worked tirelessly to bring you only the best drinks, using only the best ingredients, and if you want to hear all about them, you’ve come to the right place.