The People Behind the Brand

Small Beginnings

Our story began when we two lifelong friends, Dan and Kieran, decided something was missing in the soft drinks market. Something honest, simple and all-natural but still exciting enough to deserve a place behind the bar. We got to work researching the not-so-secret formula of cola and devised our own, singular recipe. And so, born from a kitchen in the Newcastle suburb of Jesmond, comes the all-natural, caffeine infused 40 Kola.

Community Curators

As people-people with an interest in the arts, we aim to curate not just a brand, but a community, a Kola culture, if you will. A collective of artists, creatives, musicians and emerging talent that quite simply enjoy a good time, with a good drink.

“We are for the late-night thinkers, the party bringers and the simplicity seekers”


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