Did you know that the soft drinks category is booming, making it one of the fastest-growing categories in FMCG?
Even during the financial crisis in 2008-9, sales of Colas remained strong. It seems that while people tighten their belts during tough times, they still enjoy indulging in little pleasures like soft drinks.
But let’s talk about the present and the future.
Growth Opportunities
We need to understand where the real growth opportunities lie and what trends will help us seize them. The Grocer recently unveiled their category vision, ‘refresh tomorrow,’ which identifies key areas for growth in soft drinks.
And guess what? 40 Kola is right on track with these trends!
At 40 Kola, we’re all about simplicity, artistry, and dreaming big. We take immense pride in sourcing the finest ingredients for our drinks. And regarding growth, ‘healthier choices’ is a driving force for us.
We’ve embarked on a successful sugar reduction journey, and our low and no-sugar options are fuelling growth in our portfolio. Check out our line-up of fantastic flavours: 40 Kola, 40 Kola Cut, 40 Lemon + Lime, 40 Grapefruit + Lavender, and 40 Blood Orange + Rose. We not only removed the sugar from Kola Cut and Lemon + Lime, but we also managed to enhance the flavours based on feedback from taste tests. Talk about a win-win!
So here’s the deal. The soft drinks category is poised for greatness, and we’re excited to embark on this journey with indoor leisure. Together, we’ll unlock incredible growth potential next year and beyond.
Cost Of Living effect
Consumers are all about value for money and healthier choices these days. With the cost-of-living crisis and a surge in wellness trends, people want options that provide the same enjoyment as alcohol without adverse side effects.
That’s where 40 Kola comes in. We offer an array of refreshing soft drinks that cater to those seeking a healthier alternative. Operators in the industry can benefit greatly from this shift. In fact, research estimates that sales across the sector could skyrocket by a whopping 170 million if just 10% of customers traded tap water for a soft drink.
And guess what? Transitioning from tap water to our impressive 40 Kola range is more accessible than going for an alcoholic beverage.
With the right combination of enhanced experiences, value for money, and top-notch service, the hospitality sector can thrive once again. And the 40 Kola range presents a golden opportunity for leisure sites to boost their volumes to pre-pandemic levels.
Our brand has an incredible story, starting from two students creating drinks in a kitchen to now a national brand proudly owned by the Polar Krush Group.
As an industry, we have the experience and the high-quality products to overcome the cost-of-living crisis and make a triumphant return to pre-pandemic levels.
So, let’s raise a glass of 40 Kola and toast to a future filled with fantastic flavours, healthy choices, and unstoppable growth.
Cheers!